Angelo Babb provides insight into how global cryptocurrency regulations are changing

There have been individuals throughout the history of money. This includes the first currency used. The same results have been observed each time a new currency was introduced. It is because of this that regulations were needed to stop currency being used for illegal or illicit activities. Due to its association with illegal activity, cryptocurrency was initially a controversial topic. However, digital currency is gaining more prominence in the financial markets, and more countries are implementing regulations to allow its use. Angelo Babb is a FinTech and cryptocurrency expert, and discusses the legal and regulatory frameworks that are being established in different countries for digital currencies, and what it means for the global financial system.


One day, digital currencies will all be referred to as one group using a common terminology. At the moment, cryptocurrencies are used in different countries. Others refer to digital currencies, while others use virtual commodities.


The underlying regulations that support the assets are the exact same and all are designed to give cryptocurrency a legal foundation as a financial solution. Babb asserts, “Money has been a topic that requires a lot of attention. Although currency has been around for thousands of years, it wasn't until the 20th century that a global, unifying approach to the issue was developed. The way money is valued changes almost daily.”


The core of regulation is the common thread that runs through all developed countries in the world. It is a law that money cannot be created or distributed by the government. This has made it difficult to accept cryptocurrency as legitimate money.


Since 2018, however, countries have been working to establish regulations to clarify the status of cryptocurrency. Many are now accepting it as an acceptable and viable alternative to fiat.


More than 130 countries have already addressed cryptocurrency legislation. Most of these have created positive regulations to support the emerging ecosystem. Some countries, mainly in the Middle East, have implemented an “implicit ban” on digital currencies.


Babb adds, “The US dollar was initially not well received when it was introduced. It took nearly 100 years for it to be recognized as a valid form of currency. Until then, it was treated in the same manner as Monopoly money, which has all the physical characteristics and no value. In just a few short years, cryptocurrency has experienced a significant increase in government support. Today, more countries recognize digital currency as equal to national currencies.”


Taxes remain one of the most contentious aspects of digital currency. All countries that have legitimized cryptocurrency are not sure how to deal with tax obligations. For example, Israel taxed it in 2018 as an asset, but changed its position to clarify the different tax holdings.


It was initially taxed as a foreign currency in Switzerland, which was one of the first countries that adopted digital currency. The UK requires that individuals pay a capital gains income tax on any holdings. The US has many tax regulations, ranging from the federal to the local level.


The Financial Crimes Enforcement Network (FinCEN), which is leading the effort to regulate digital currencies as currency, has been a key player in the creation of the rules. Babb highlights that FinCEN doesn't have the legal authority to create financial regulations.


However, its position gives it the ability to make recommendations that have been historically accepted by all developed countries. It has been involved in the development of cryptocurrency policies for the past 24 months and it is expected that digital currencies will soon be comparable to government-issued currency in many other countries.


About Angelo Babb 


Angelo Babb is a legal cryptocurrency and blockchain consultant who helps new and established organizations strengthen their interaction with digital assets. A certified lawyer and Scrum Master, he works with all categories of enterprises to ensure cryptocurrency endeavors substantially fulfill their obligations. When he's not reinforcing his education in the cryptocurrency and blockchain spaces, Babb enjoys relaxing on the beach with his family.

— WebWireID297473 —

Allen Woo explains the importance of emotions in business management

In certain areas, coaching can be conceived with a certain stigma from the eyes of those who do not know the subject in depth. Those mentioned share the popular belief that it is something ethereal and far removed from business, a process based on emotions that helps people in their personal growth. In short, a process that has no practical relevance to the business world. Allen Woo, an expert in labor relations, goes so far as to put that thinking to rest, clarifying how emotions can be important in business management. 


The discipline of coaching can bring a great deal of help to the business world that would be very difficult to achieve through other channels. Woo wanted to address the issue of how coaching can help you improve your sales and therefore generate more revenue.


Marketing is universally known as the “Set of techniques and studies that aim to improve the marketing of a product.” Simply put, marketing is about selling more effectively.


Woo claims that a product that has an emotional component gets up to 23% more sales than a completely rational one. “Another interesting fact is based on the fact that 90% of our activities are considered reflex actions, while only 10% are conscious reflections,” he adds.


“Making decisions, something simple in essence and which may seem easy to solve turns out to be one of the most complicated tasks in our day-to-day lives, at all levels, sizes and colors,” Woo points out. “Many of the quick choices are for simple survival, like what I'll have for breakfast or which socks I choose today. These are ones where we can't afford to invest more than x seconds.”


Here comes into play what in coaching is called the hidden benefit, that benefit that you don't seriously consider but that brings you enough that it doesn't pay, or you don't think it pays, to change. As entrepreneurs, it is clear that everyone is trying to deliver products to the public as effectively as possible. 


Gone are the days when the entrepreneur with the greatest advertising investment capacity was the best. The days of the monopoly in which large dinosaurs made competition impossible by a landslide. Today, you try to maximize every sale, every conversion, every lead.


Every campaign and every sales process is extremely well thought out. And that's where coaching comes in and helps, just at the right time. “A salesperson, let's take, for example, the classic carpet salesman, the one who is able to sell ice to an Eskimo, what does he do? Apart from being verbose, what differentiates a good salesperson from a bad salesperson is knowing how to spot market opportunities, and knowing how to bring the customer to his area of interest,” explains Woo. 


By asking questions, he really understands what the customer's need is and is able to show the benefits of his product focused on that particular area. In many cases, what this salesperson is applying, even without realizing it, is part of a coaching process.


Time management is of utmost importance. Of course, it is not a concept exclusive to coaching, but it is one of the most worked concepts in this discipline of change management. Everyone has the same 1880 minutes each day, and it is up to you to manage them effectively.


Then there is active listening. It is about listening completely, that is to say, with full awareness of what the sender is transmitting and paying maximum attention to the message being received. This is a key skill for sales, as it makes it possible to discover crucial information about our client, and is one of the pillars of the coaching discipline.


Effective communication is another of the foundations of coaching, and refers to the ability to send complete messages, without interference, through all communication channels (including non-verbal language, of course). This skill is crucial in the business world, and its correct use will largely define success in selling a product.


About Allen Woo 


Allen Woo is a self-taught expert in business and personnel management. Originally from Canada, he has spent much of his adult life honing his innate skills in motivation and personal growth. Woo dedicates his time to helping businesses and individuals make significant improvements in their daily interactions, constantly exploring new methods to motivate and enhance teams. When he's away from responsibilities, he likes to focus on inner growth and enjoys outdoor activities that exercise the body and the mind.

— WebWireID297472 —

Kimberly Rosales explains the challenges of being a female entrepreneur

It is increasingly recurrent to see that the role of women in the world of entrepreneurship is becoming more present. Kimberly Rosales, a successful entrepreneur, explains what potholes women tend to run into in this process. 


According to the Global Entrepreneurship Monitor report, Latin America is considered the region with the highest percentage of female entrepreneurship in the world. Even so, still today, female entrepreneurs face invisible barriers due to fear of risk and a lack of alliances and self-confidence that prevents them from promoting their companies.


Finding the right support is a major obstacle. Because it is the first circle around women, family support is crucial. They can get advice, encouragement, and even financial support. Successive women have had their circle of support help them to become the successful ones they are today.


Lack of time can also play a negative role. “Chores, preparing food, taking care of the family and even going through maternity leave are time-consuming activities,” explains Rosales. “This means that many women don't have enough time for their business. The solution is that the whole family can help with the chores around the house so you have more time to start working on your business.”


It is normal for women to feel insecure about starting a business and not knowing where to begin. This challenge is easily solved. Start by deciding the type of business you want to set up according to what you like and know how to do. For example, if you are complimented for your seasoning, start a food business; if you can sew by machine, make clothes or repair them; or, if you live in a place that allows you to do so, grow crops.


Betting on startups and female businesses is necessary. Doing so breaks the gender bias that women face. The numbers show it: globally alone, 20% of tech startups are created by women. 


A study by the National Center for Women and Information Technology indicated that only 25% of technology and computer-related jobs are held by women. Although more and more companies are joining the change, there is still a long way to go in terms of equity.


For fear of appearing bad or getting out of control, women are extremely careful about details. This limits their ability to achieve their goals and actions. Rosales says that entrepreneurs must be equipped with a team capable of delegating and will not be part of women's orchestras.


Fear of being alone makes women choose the wrong partner, someone who does not allow them to develop, grow and postpone their lives. Rosales advised that you must be with someone who can make you shine and shines, who doesn't steal your energy.


Programs and support are available from the government, business chambers, and civil associations. They need to be disseminated more widely. Women entrepreneurs will be able to make choices, make decisions, and assume responsibility with the help of information.


Rosales admits that one of the ways to overcome the virtual or psychological barrier that women have in a traditionally male world such as the business world is to learn about success stories. “Cases of women who have become great entrepreneurs, with many workers under their charge and who exercise leadership in the business world. Inspiration to dream and fulfill a dream,” she adds. 


Specific products have been created by the government, commercial banks and microfinance firms. Women are not comfortable owing money.


If a woman knows how much money she needs and what her repayment capacities are, there is no problem in applying for credit. In addition, it is necessary to have a system where fathers and mothers can take care of their children and where there is greater flexibility in jobs so that women don't need to decide between being mothers and being professionals. 


About Kimberly Rosales


Kimberly Rosales is an entrepreneur and tech aficionado who, early on, understood the full capabilities cryptocurrency could offer. She founded ChainMyne, a FINTRAC-registered company, in 2020 as a means to offer an easier method for accessing digital currency, as well as to empower cryptocurrency holders. While the majority of her time is occupied by ensuring her business ventures constantly run smoothly, when she does have some free time, she enjoys spending time with her family and exploring new locations.

— WebWireID297471 —

Ann Marie Puig explains the benefits of global business expansion

For businesses looking to expand their operations globally, the process can be daunting. But with the help of an experienced professional like Ann Marie Puig, it doesn't have to be. Puig is a global business consultant with extensive knowledge of cross-border expansion. In this blog post, she explains the benefits of global business expansion and why it's worth pursuing for the right companies.


As the world economy continues to globalize, more and more businesses are looking to expand their operations into new markets. There are a number of reasons for this, but chief among them is the opportunity to tap into new customer bases and grow revenue.


The potential rewards of global expansion are great, but Puig stresses that it's important to do your homework before making the leap. Thorough market research is essential in order to identify promising markets and understand the regulatory landscape. You also need to have a clear understanding of your own business strengths and weaknesses. Once you've done your homework, you can develop a strategic plan for expanding into your chosen markets.


Puig says, “One of the biggest mistakes companies make when expanding globally is failing to adapt their products or services to the local market. What works in one country might not work in another, so it's important to tailor your offering to meet the needs of your target customers.”


Another common mistake is underestimating the importance of building strong relationships with local partners. These partners can provide invaluable insights into the local market and help you navigate any challenges that come up along the way.


Global business expansion can bring many benefits to a company, including new markets, new customers, and new opportunities. A well-executed global expansion can help a company to grow its revenue and profit, while also increasing its brand awareness and reach. Additionally, global expansion can help a company to diversify its business and reduce its reliance on any one market or customer base.


Done correctly, global expansion can be a powerful tool for business growth. However, it is important to carefully consider all potential risks and challenges before embarking on any international expansion plans.


One of the challenges of global business expansion is communicating across cultures. When expanding into new markets, businesses need to be aware of the cultural differences that exist between countries. What may be considered appropriate in one culture may be offensive in another. This can make it difficult to effectively communicate with customers and clients in new markets.


Another challenge of global business expansion is managing supply chains. Businesses need to be able to source materials and products from suppliers in different parts of the world. This can be a complex and costly process, particularly if there are issues with logistics or transportation.


Finally, businesses expanding into new markets need to be aware of the regulatory environment in those countries. Different countries have different laws and regulations governing business operations. Failure to comply with these regulations can result in significant penalties.


When expanding a business globally, there are many challenges that must be overcome. The first is to understand the local market: Every country has different customs, laws and regulations. It is important to research the target market before expanding.


Language barriers can be another issue. Explains Puig, “In order to successfully communicate with customers and partners in another country, it is necessary to overcome any language barriers. This can be done by hiring bilingual staff or using translation services.”


Culture plays a large role in how businesses operate. It is important to be aware of any cultural differences in order to avoid any misunderstandings.


Expanding a business internationally can be logistically complicated. There are often different shipping requirements and timelines that must be taken into account.


Lastly, securing funding for an international expansion can be difficult. Businesses should research all available options and put together a solid plan before moving forward.


Expanding your business globally can be a great way to boost your bottom line and gain access to new markets. But it's not without its challenges. Before taking the plunge, it's important to do your homework and understand the risks involved. With careful planning and execution, however, global expansion can be a great growth strategy for your business.


About Ann Marie Puig


Ann Marie Puig is a business consultancy expert. She is bilingual in Spanish and English, and provides reliable and expert business consultancy services based upon years of experience. She is extremely knowledgeable in current technology, eCommerce and a variety of industries. As a result, her clients are able to trust her to offer a more personal service. When she's not active consulting for a business, she dedicates her time to her family and her community.

— WebWireID297470 —

JD Duarte Explains How To Become A Leader In eCommerce Management

JD Duarte has extensive experience in eCommerce and online marketing. He is well-recognized for his work on the subject of digital marketing, which he has been doing for decades. The business leader explains how to become a leader in eCommerce management and the skills that entrepreneurs need to hone.


In today's business world, eCommerce is king. If you want to be a leader in this rapidly growing industry, you need to have the right skills and knowledge. As the world increasingly moves online, businesses must adapt their sales strategies to meet the needs of the digital consumer. eCommerce management is a growing field that helps businesses do just that.


“In recent years,” explains Duarte, “eCommerce management has become a hot topic among businesses of all sizes. The reason for this is simple: as the online world continues to grow and evolve, so too must the way in which businesses operate within it.”


There are a number of reasons why eCommerce management is so important. Perhaps most importantly, it allows businesses to better understand and control the customer journey. By understanding how customers interact with their website and what their needs are, businesses can ensure that they are providing a smooth and enjoyable experience that will lead to conversions.


Another key benefit of eCommerce management is that it can help businesses to save money. By streamlining processes and automating tasks, businesses can free up time and resources that can be better spent elsewhere. In addition, by having a clear understanding of their eCommerce operation, businesses can make more informed decisions about where to invest their money for maximum return.


Finally, eCommerce management also provides businesses with valuable insights into their customers. By analyzing data such as website traffic and purchase history, businesses can gain a deeper understanding of who their customers are and what they want. This information can then be used to inform marketing and product development strategies, ensuring that businesses are always one step ahead of the competition.


There are many ways to develop leaders in eCommerce management. One of the most fundamental is to foster a culture of innovation and creativity. Encourage your team to come up with new ideas and experiment. This will help them become more comfortable with change and adaptability, both key skills for leaders.


Promote collaboration and teamwork. Leaders need to be able to work well with others, so it's important to create an environment where team members feel comfortable collaborating.


Encourage lifelong learning. Help your team members find resources they can use to improve their skills and knowledge. This will help them stay current with the latest trends and developments in eCommerce management.


Be a role model for your team by exhibiting the qualities you want them to develop. If you show them that you're committed to lifelong learning, they'll be more likely to do the same.


Give the team opportunities to lead projects or initiatives. Allow them to take on leadership roles on projects or in initiatives they're passionate about. This will give them a chance to put their leadership skills into practice and learn from any mistakes they make along the way


About Jose Daniel Duarte


JD Duarte is originally from Heredia, Costa Rica. He has been an entrepreneur and business owner for more than 20 years, and divides his time between his existing operations and researching new possibilities in which to invest. When he's not dedicating time to his businesses, he spends time with his supporting wife and two children.

— WebWireID297469 —

Jorge Zuñiga Blanco explores the value of video marketing for eCommerce businesses

Video marketing is one of the most efficient ways to connect with customers and promote your eCommerce business. It's an engaging way to show off your products, services and build trust with potential and current customers. Jorge Zuñiga Blanco, a seasoned business professional and marketing expert, explores the value of video marketing for eCommerce businesses.


Video is an essential part of any eCommerce marketing strategy, as it helps to engage and convert customers. However, many eCommerce businesses are not using video marketing to its full potential. One recent study found that only 24% of small businesses are using video marketing, and even less (18%) are using it effectively.


There are many reasons why eCommerce businesses should be using video marketing, although certain ones stand out. The first is because videos increase conversions and sales. When used correctly, videos can be extremely effective in increasing conversions and sales for your eCommerce business.


In fact, according to HubSpot, including a video on a landing page can increase conversions by 80%. And when shoppers were asked what type of content they would like to see more of from brands they support, 60% said videos.


Another reason to use video marketing for your eCommerce business is that it will help you rank higher in search results. This is because Google's algorithm favors websites that include videos. So, if you want to improve your SEO and get more organic traffic to your site, start creating videos!


It's no secret that video marketing is on the rise. In fact, a recent study found that 64% of consumers are more likely to buy a product online after watching a video about it. “For eCommerce businesses,” explains Zuñiga, “this is huge news. Not only does it mean that you have another avenue to reach your target market, but it also means that you can use video to differentiate your business from the competition.”


There are a number of ways that you can use video in your eCommerce business, from product demonstrations and customer testimonials to educational content and behind-the-scenes footage. No matter what type of content you create, there's a good chance that it will resonate with your audience and help you to achieve your business goals.


There are a number of ways that eCommerce businesses can use video marketing to their advantage. For example, businesses can create product videos that showcase their products in action and highlight their features and benefits.


Additionally, they can create how-to videos that walk viewers through the steps of using or assembling a product. Educational videos about the company, its history, or its mission can also be helpful in driving engagement and building trust with potential customers.


When creating videos for eCommerce purposes, it's important to keep in mind the goals of the campaign and who the target audience is. With this information in mind, businesses can then determine what type of content will be most effective in achieving those goals.


Once the videos are created, they should be promoted across all of the company's social media channels as well as on other relevant websites and blogs. By taking advantage of video marketing, eCommerce businesses can reach a wider audience, build trust and credibility, and ultimately boost sales.


When it comes to online shopping, trust is everything. If potential customers don't trust your brand, they're not going to make a purchase from you. Luckily, video can help build trust and credibility with potential customers.


In fact, 74% of consumers say that watching a product video makes them more confident in their online purchase decisions. Adding testimonial videos from satisfied customers can also help build trust with potential buyers who may be on the fence about making a purchase from the store.


Videos can convey a lot of information in a short amount of time. They're perfect for showcasing products or demonstrating how to use them, and can be used to answer common customer questions.


Finally, videos create a sense of urgency and can prompt viewers to take action immediately. This is essential for driving sales on eCommerce platforms like Amazon, where customers need to be convinced to click the “buy” button.


Overall, video marketing is an incredibly powerful tool for eCommerce businesses that should definitely be incorporated into your marketing strategy. If you're not sure where to start, there are plenty of online resources and agencies that specialize in creating high-quality videos for businesses.


About Jorge Zuñiga Blanco 


Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

— WebWireID297468 —

Randall Castillo Ortega discusses overcoming shipping obstacles during the holidays

The holidays are a time for family, friends, and fun. But for businesses, it can be a stressful time of year. With increased demand and customers expecting their orders sooner, businesses have to work extra hard to make sure everyone gets their holiday gifts on time. Randall Castillo Ortega, an expert in import and export operations, discusses some of the shipping obstacles faced during the holidays and how to overcome them.


“The holidays are always a busy time for shipping,” says Ortega. “There's a lot of pressure to get packages delivered on time, and that can lead to some challenges.”


One of the biggest obstacles Ortega sees is an increase in package returns. “People are buying gifts online more than ever before,” he explains. “And sometimes those gifts don't work out. We see a lot of returns during the holidays.”


To deal with an influx of returns, Ortega recommends being proactive. If you know you're going to have a lot of returns, build it into your shipping process. That way, you can handle them without disrupting your regular operations.


To overcome bad weather, which can happen at any time, Ortega recommends building flexibility into your shipping process. Don't wait until the last minute to ship your packages. And consider using multiple shipping carriers, so you have options if one carrier is delayed.


The holidays are a busy time for everyone, and that includes those in the shipping industry. One of the biggest shipping obstacles during the holidays is increased demand. There is more demand for shipping services during the holidays, which can lead to longer wait times, higher prices, and even service disruptions. The best way to overcome this is to plan ahead and ship early.


Weather delays are another potential problem. Bad weather can cause delays in shipping, so it's important to check the forecast before sending anything out. If you can't avoid shipping during a bad weather period, make sure to allow extra time for delays.


Shipping companies often have limited capacity during the holidays, so it's important to book your shipments in advance. This will help ensure that your shipment gets priority treatment and doesn't get delayed or lost in the shuffle.


Holiday closures. Many businesses (including shipping companies) close for part or all of the holiday season. This can lead to disruptions in service, so again, it's important to plan ahead and ship early.


As the holiday season approaches, retailers face a number of challenges when it comes to shipping. From increased demand and higher shipping costs to longer delivery times and weather-related delays, there are a number of obstacles that can stand in the way of a successful holiday season.


Fortunately, there are a few things that retailers can do to overcome these obstacles. By planning ahead and working with reliable partners, retailers can ensure that their shipments make it to their destination on time and without incident.


The first thing is to plan ahead. The holiday season is one of the busiest times of year for shippers. To avoid delays, it's important to plan ahead and book your shipping early. This will give you more flexibility when it comes to choosing shipping dates and routes, and it will also help you avoid rush charges from carriers.


Always work with reliable partners: When it comes to shipping during the holidays, reliability is key. Work with partners that you trust to get your shipments where they need to go on time and without issue.


With increased demand and potential delays, it's important to be flexible when it comes to shipping during the holidays. If possible, build some extra time into your shipping schedule to account for potential delays. And be sure to keep your customers updated on any changes or delays so that they can adjust their expectations accordingly.


About Randall Castillo Ortega


Randall Castillo Ortega has been involved in the financial space virtually his entire professional career. In addition to having founded the financial lending firm RACO, he is also an avid outdoorsman and, along with his family, is a huge community supporter. He regularly participates in community ceremonies and events organized to drive a better environment for children and families.

— WebWireID297467 —

RACO Investment founder Randall Castillo Ortega explains business expenses during the holidays

The holidays are a time for family, friends, and of course, business expenses. Many businesses owner's dread this time of year because they know their expenses will go up. Randall Castillo Ortega, the founder of RACO Investment, offers some tips on how to set a holiday budget for a business.


The holidays are a busy time for businesses, and expenses can quickly add up. Therefore, it's important to know your expenses. This includes fixed costs like rent and utilities, as well as variable costs like inventory and advertising. Make a list of all the expenses you anticipate during the holiday season.


Set a realistic budget. Once you know your expenses, it's time to set a budget. Be realistic about what you can afford to spend, and make sure to leave room for unexpected expenses. Subsequently, stick to your budget. It can be tempting to overspend during the holidays, but resist the urge; stay disciplined and stick to the budget you've set for yourself.


The holidays are a busy time for businesses, and it can be difficult to keep track of what expenses are tax-deductible. Fortunately, there are some tax-deductible during the holidays, depending on location.


If you have to travel for business during the holidays, you can deduct your travel expenses from your taxes. This includes airfare, hotels, car rentals, and meals.


Entertainment expenses: If you entertain clients or customers during the holidays, you can deduct 50% of the cost of the entertainment from your taxes. This includes things like tickets to shows or sporting events, dinner at a nice restaurant, and golf games.


Advertising expenses. Any money you spend on advertising during the holidays is tax-deductible. This includes print ads, online ads, television commercials, and radio ads.


Gifts for clients or customers. If you give gifts to clients or customers during the holidays, you can deduct up to $25 per person from your taxes. This is a great way to show your appreciation for their business and build goodwill for the future.


Charitable donations. Donating money or goods to charity is always tax-deductible and it's a great way to show your support for worthy causes during the holiday season.


The holiday season is a time for giving, but when it comes to business expenses, you may be wondering if you should give holiday gifts to clients. Castillo explains, “There's no right or wrong answer when it comes to giving holiday gifts to clients. It really depends on your budget and your relationship with the client. If you have a small budget, consider giving a heartfelt card or homemade gift. If you have a larger budget, you could give a gift basket or gift certificate to a local business.”


Ortega advises against giving cash as a gift, as it can be seen as tacky or impersonal. “Remember, the goal is to show your appreciation for your clients,” he says. “Whatever you give, make sure it's something that will be meaningful and appreciated.”


To maintain a budget, get creative with your gift-giving. Instead of buying expensive gifts, get creative and make something yourself or find a meaningful gift that doesn't cost a lot of money.


In addition, be mindful of your holiday decorating. You don't need to go overboard with decorations to celebrate the holidays. Keep it simple and stylish to save some cash. It's also possible to make your own holiday cards. Save money on holiday cards by making them yourself or sending e-cards to your loved ones.


Lastly, plan ahead for holiday meals. Avoid last-minute costly convenience foods by planning ahead and cooking some of your holiday meals in advance. Also, shop sales and take advantage of discounts. Be on the lookout for sales and discounts both online and in stores to help you save money on holiday shopping.


About RACO Investment


RACO Investment is a financial investment firm serving small- and medium-sized companies in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial adviser who has his roots in the import and export industry in Latin America. The firm has helped numerous startups find the financial support they needed to get off the ground. It has also contributed bridge loans to assist those looking to restructure or improve their operations. 

— WebWireID297466 —

Aaron Rodriguez explains how to define a business model using the Canvas method

To start your own business, you need to define a business plan that will serve as a guide to take the first steps. However, there are other tools that can help you graphically capture the basic principles of your SME. Aaron Rodriguez, an expert in business optimization, talks about the business model Canvas, which condenses fundamental principles for the operation of a business into a single sheet of paper divided into nine boxes. This scheme serves to specify in a descriptive way how an organization creates and delivers products and services, capturing its own value in the process. 


The Canvas model is a powerful tool that allows you to unpack fundamental aspects of any business to visualize them both individually and as a whole. In order to provide a clear explanation, Rodriguez divides this model into nine niches. 


The first is customer segmentation. “Although it is a desirable goal, attracting 100% of the market to our business is materially impossible. Therefore, we must determine to which group of people we will be able to offer our products or services. In short, we will have to define our target audience,” explains the specialist. 


For the second point, value proposition, it is necessary to ask certain questions first. What does your SME offer? What is its differential value compared to the competition? What makes you unique? Why should your customers come to you and not to others? Having a clear idea of what your company offers is fundamental to establishing the distinguishing factor and, based on it, building the communication strategy.


Then there are the channels. Rodriguez explains that it is essential to establish communication channels through which your target audience will get to know your value proposition. “At this point, we will have to determine how we generate our brand awareness, the purchasing process, the delivery of the product or service, and also the after-sales services,” he adds. 


The relationship with the customer is the fourth point. It may or may not be direct. In this section, it is necessary to determine whether in your business model there will be direct interaction (a neighborhood store, for example) or whether, on the contrary, you will enable self-service so that the customer manages everything himself. A third option is an intermediate point, that of automating some services.


Revenue sources should also be considered. Fundamental to any business, establish how revenue (which, in the end, should be profit) will be generated. Whether through a one-time payment or a recurring payment, there are several ways to earn revenue: from the typical sale to pay-per-use. Another possibility is the establishment of subscriptions.


The sixth niche belongs to key resources. In this block, you will have to write down everything that will be necessary for your business model to work completely. Rodriguez refers to physical resources (buildings, machinery, etc.), intellectual resources (brands, image rights), human resources (workers, collaborators, suppliers) and financial resources (cash, credits, etc.).


Key activities should not be overlooked. “In relation to the value proposition, we must determine which are the most important processes for the performance of our company's activity,” Rodriguez explains. “In this case, we will have to think about the whole chain: from product creation to delivery to the customer.”


The eighth would be key partners. It is common for companies not to perform all the necessary processes themselves, but to interact with each other and become suppliers or partners to ensure the survival of the business model.


And lastly, the key structure must be taken into account. Practically any operation of your business model will have different types of costs associated with it. In this box you should think about whether it is possible to eliminate some expenses or, if not, design an efficient cost model that guarantees the sustainability of your SME. 


About Aaron Rodriguez


Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he's not traveling, he dedicates all of his available time to his wife and children.

— WebWireID297465 —

Jason Simon explains how to increase eCommerce sales through social media marketing

In the last decade, social media has experienced tremendous growth that few people could have predicted. And when eCommerce and social media merge, the results for brands are astounding. Today, these platforms have become showcases where marketers and business owners around the world forge relationships with their audiences and increase brand exposure. Jason Simon, a business growth strategist, explains how eCommerce sales can skyrocket with the help of social media marketing. 


In addition to growing brand image and building relationships with consumers and potential customers, social media also allows you to increase online sales. Simon discusses some proven methods that can help you increase online sales through the use of these platforms.


“When talking about eCommerce and Social Media, most people may automatically think of Facebook,” says Simon. “However, this is not the only platform on which to promote an eCommerce; there are others to consider as well.”


Knowing which platform your audience spends time on will help you devise a marketing strategy that is tailored to that social network. Instagram is an excellent platform for businesses that rely, to a large extent, on images, as is the case with clothing stores. Therefore, if you offer products and have a large number of good-quality photos of them, Instagram can be an excellent tool to increase sales.


Twitter is ideal for growing a brand through the use of hashtags. These will also be useful for contests or sweepstakes. Pinterest is an excellent platform for brands that sell products aimed at a female audience. Research has shown that most of the people who use this platform are women.


Each of these platforms attracts a different audience and comes to meet different business needs, so each requires a specific marketing strategy. “Before deciding on which platform to advertise your products, it is important that you know where your target audience is. Once you find out, you can develop a marketing strategy that focuses on boosting your eCommerce sales, improving the relevance of your brand or attracting new customers,” suggests the expert. 


Depending on the platform you decide to use for your eCommerce, you should have a wide selection of ads that attract potential customers. The interesting thing is that each social network has different advertising options.


For example, Facebook offers a wide variety of targeting ads, which are perfect for attracting those new users that fall within your target demographic. Instagram stories, meanwhile, are very effective for posting video content, especially when you want to show your audience what's going on behind the scenes, or the products you offer, their benefits and ways to use them in more detail.


To create successful campaigns on social networks, you should make sure that the ads show users how your product can change their lives. One of the most effective advertising practices in Social Networks is the use of Remarketing ads. 


These are especially useful if what you want is that those customers who come to your website but do not end up making a purchase do so. It is very common that a customer adds a product to the cart, but does not complete the purchase process. In this sense, remarketing ads are responsible for encouraging that potential customers to return to the store or website and complete the purchase by offering a discount or a promotion available for a limited time.


But it is not just a matter of launching the ads, and that's it. Remember to check their performance on each platform and make the necessary adjustments. Simon suggests using relevant hashtags. 


“Thanks to hashtags, most platforms classify posts by different categories,” says Simon. “Therefore, using relevant hashtags improves organic traffic to the Website, as it gets more of your target audience to see your posts and products.”


Working with influencers is also a good idea. Influencers are people with many (or very many) followers on Social Networks. So, you could appeal to these influencers to make your product known to their followers. When deciding which influencer to work with, it's important to stop and think about whether their followers match your target audience.


About Jason Simon 


Jason Simon is a FinTech and digital payments expert who became involved in cryptocurrencies when they were first introduced. He enthusiastically follows what is happening in the evolving world of finance, excited about the prospects digital currencies offer global consumerism. When he's not involved in helping advance the digital payments space, he enjoys spending time with his family and improving his community.

— WebWireID297464 —

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