FSA Store® Celebrates 16 Years of Helping Customers Maximize Their Funds with Its Biggest FSA Day™ Sale Yet  

DALLAS, Sept. 8, 2026 /PRNewswire/ -- FSA Store®, the first and leading online retailer dedicated to helping FSA account holders maximize their pre-tax dollars, is celebrating sixteen years of offering a 100% eligible shopping experience with the return of FSA Day™. This special savings event—taking place September 14-16, 2026 as the annual benefits open enrollment season gets underway—invites the more than 35 million current FSA account holders to enjoy significant deals while exploring the many eligible ways their FSA can be used to support their health.  

"Sixteen years ago, we launched FSA Store® with a single mission: to simplify pre-tax health benefits for individuals and families." said Keri Kaiser, Chief Revenue Officer at Health-E Commerce, parent company of FSA Store®. "FSA Day™ is a celebration of how we've evolved that promise, expanding from everyday health products into vetted telehealth services, all 100% eligible and backed by the education and tools customers need to make the most of their funds." 

Featuring limited-time deals on a wide range of eligible products and services, FSA Day™ is the perfect time for FSA account holders to explore the breadth of what their funds can cover—from OTC medicines, to the skin and suncare brands they love, to the hi-tech health trackers they've been eyeing, to GLP-1 treatments through Patiently™—and enjoy exceptional savings while doing so.  

FSA Store® will also host a Win Your Cart Sweepstakes* in the lead-up to the event, with 16 winners receiving a $500 store credit to spend on items in their cart. Entries close September 13 at 11:59 p.m. ET, and winners will be notified September 14, 2026. 

FSA users collectively forfeit an estimated $4 billion each year, often because they don't know how to use their funds or what products and services are eligible. To address this need, FSA Store® also offers a free FSA Learning Center that features eligibility discovery and planning tools, including: 

• The Eligibility List™: a comprehensive, searchable list that makes it easy to find all the eligible products or services consumers need. The Eligibility List also helps when planning contributions for the upcoming year. 

• FSA Spending Calculator™: This interactive tool helps account holders estimate how much they should contribute to their FSA and how much they can save in taxes by enrolling in this benefit. 

• That's Covered?: Articles designed to help consumers learn about the Surprisingly Eligible™ ways to spend their FSA funds, from menstrual care to health trackers to weight loss, and more. 

What is an FSA? An FSA, or flexible spending account, is a tax-advantaged account that consumers can enroll in through their employer-sponsored benefits program. Employees, employers or both can contribute to the account pre-tax. For Employees, this reduces their taxable income and helps them pay for a wide range of qualified medical expenses. FSA eligible expenses are determined by the Internal Revenue Service. FSA funds are "use-it-or-lose-it," meaning unused balances may be forfeited at the end of the plan year, unless an employer chooses to offer a rollover or grace period option. This potential forfeiture of unused funds makes FSA education and 100% eligible shopping all the more essential for FSA account holders looking to maximize their health and financial wellness. 

Win Your Cart: official rules at https://fsastore.com/fsa-day-rules.html; void where prohibited. Cart must be built (not purchased) by 9/13/26, 5:59 AM ET. 

For more information, visit FSA Store® or contact jhoana@clover-pr.com.  

About Health-E Commerce^® 

Health-E Commerce® is the owner of the brands FSA Store® and HSA Store®, online stores that simplify pre-tax health spending for more than 70 million consumers enrolled in these accounts. Behind 100% guaranteed eligible products, vetted telehealth services, and the company's own Caring Mill® line of everyday health essentials at value pricing, these stores offer guesswork-free shopping, plus the tools and education account holders need to make the most of their funds. In 2026, the company introduced Patiently™, its fully owned virtual care experience, helping FSA and HSA participants get access to personalized prescription treatment by licensed providers. Beyond its consumer-facing brands, Health-E Commerce works across the pre-tax health benefits landscape, maintaining a regularly updated Eligibility List™, building partnerships with third-party administrators, and advancing consumer advocacy.

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SOURCE Health-E Commerce